Energy · Two-sided platform

True Power

A broker-management platform for a Texas retail-electricity provider — one system for the whole broker channel. We paired the strategy with a fully clickable two-sided demo: an HQ console for the provider and a portal for every broker.

Sector
TX retail electricity (ERCOT)
Scope
Strategy · Platform · Prototype
Surfaces
HQ console + broker portal
State
Fully clickable demo
True Power HQ — network dashboard
True Power HQ console dashboard
The challenge

In retail power, the broker channel is the whole business — and it's run on spreadsheets.

Providers live or die by their brokers, yet most manage that channel with email threads, PDFs and a patchwork of portals. Enrollments stall, commissions get disputed, and nobody can see which brokers actually drive enterprise value.

Our strategic POV: volume isn't enterprise value — broker intelligence is the moat. The platform had to make that visible.

What we built

Two sides, one source of truth.

A provider HQ console and a broker portal that share the same data — so an enrollment a broker submits shows up, scored and trackable, on the provider's desk in real time.

HQ console

Network performance, broker leaderboard, enrollment pipeline, commissions and in-verification holds at a glance.

Broker portal

A channel partner's view — browse plans, build enrollments, manage their own customers.

Plan Builder

Create and edit rate plans with a live preview, then publish straight to the broker channel.

Application review

An enrollment review drawer with verification holds — completion never auto-approves.

True Power perspective chooser
One entry, two perspectives — HQ, broker portal, or the public sign-up funnel
The outcome

A two-sided platform you can click through end to end — enroll a customer, build a plan, run a commission cycle, approve a broker — ready to demo to providers and partners.

Channel strategyHQ consoleBroker portalPlan BuilderEnrollment flowCommissionsClickable prototype
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isitonline@gmail.com · 281-236-5877 · Houston